
Welcome and thanks for visiting my portfolio!
I have collected consumer insights for various industries including Edtech,
telemental health, C2C, entertainment, and e-commerce. I’ve guided
product development and strategy by helping stakeholders understand
their users’ comprehension, expectations, and experiences with
mixed-methods research methodologies, actionable insights and data
storytelling.
My background is in UX, psychology and education. Located in Southern
California and a lifelong learner in human behavior to share
human-centric insights.
If you wish to connect to talk about UX, Edtech or telemental health
resources and opportunities, you can contact me at katiecjang@gmail.com
or message me on LinkedIn. You can also view my resume here.
Anonymized for confidentiality purposes
Audiobooks and Automated Features for an Audiobook Startup
#Semi-structured User Interviews #Moderated Usability Testing #Desirability Study #Concept Testing #Startup #Generative Study
#Evaluative Study
Collaborated with product development on design decisions for the final version of the app.
You can find a sample of the report here.
Note that it has been edited for
confidentiality purposes.
Food eCommerce Mobile and Desktop Websites
Improved the user experience to reduce time spent on customer support.
Country Life Natural Foods
#Remote Moderated Usability Testing #Surveys #Desirability Study #E-Commerce #Formative Study
You can find the first few pages of the deck here.
HBO Max
#Remote Moderated Usability Testing #Entertainment #Summative Study
Streaming Experiences on Mobile
Explored user frustrations to gain a deeper understanding of the app reviews.
You can find the moderator guide here.
Note that it has been edited for
confidentiality purposes.
Etsy
The Joy, the Struggles and the Goals of Online Artists
Dove into the world of online artists to understand selling art online from their perspectives and to drive innovation within Etsy.
#Semi-structured User Interviews #Diary Study #C2C Global Marketplace #Generative Study
If you wish to connect to talk through my portfolio, research experience and my experience
volunteering with Oppia Foundation as one of their UX researchers on the Learners Feedback team,
you can contact me at katiecjang@gmail.com or message me on LinkedIn.

Katie Jang
UX Researcher based in Southern California
Mixed-methods Research I Psychology I Education
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